Stories
Six patterns that recur in our training kit's athlete stories
Six patterns from the athlete stories in our training kit. Many started before they retired, often out of a frustration. Only one failure is on record.
Blog
Stories
Athletes from the partner countries who built something beyond sport, from the training kit.
Stories
Stories
Athlete-founders from Poland: three stories from our training kit
A karate medallist's wellness brand, a strongman's haulage firm and a paraglider maker: three Polish athletes who built businesses beyond sport.
Stories
Athlete-founders from Türkiye: four stories from our training kit
A rowing club, a para-archery club, a startup accelerator and corporate training under sail: four athletes from Türkiye and what they built.
Stories
Athlete-founders from Belgium: two stories from our training kit
Two Olympic relay champions who started a clothing brand, and a tennis champion who opened an academy between retirements.
Stories
Athlete-founders from Norway: two stories from our training kit
An Olympic champion turned investor and a Paralympic champion who co-founded a foundation: what two Norwegian athletes carried over from sport.