Fostering the Entrepreneurial Mindset in Athletes

Empowering athletes to transition from the podium to professional success through innovation, resilience, and leadership. A comprehensive Erasmus+ dual career program.

Project reference101229842

The gap is technical, not motivational

You do not need another talk about believing in yourself. You need to know how to register a company, how to read a contract, and how long the money lasts.

The barrier is not the same everywhere either: inflation in Türkiye, a saturated schedule in Belgium, fear of losing status in Poland, a missing technical skill in Norway.

  1. Research

    A study of 100 athletes and 12 interviews across four countries.

  2. Assess

    A self-assessment, so you know where you stand before you start.

  3. Empower

    Practical modules on identity, low-risk starts, paperwork and finances, plus material coaches and clubs can run themselves.

  4. Connect

    Incubators, funding and mentors in the partner countries.

Our resources and tools

Five resources for athletes, coaches and sports organisations. They follow one sequence, from understanding the problem to finding the right door. Everything is free and open to use, and each one appears here as it is finished.

  • Research

    Research Report on Athletes’ Entrepreneurial Mindset

    Available

    A mixed-methods study of 100 athletes and 12 interviews in Poland, Türkiye, Belgium and Norway. It maps what athletes already bring to business, what they lack, and how the barriers differ by country.

  • Assess

    Entrepreneurial Mindset Assessment Tool for Athletes

    Available

    A self-assessment of fifteen to twenty minutes that shows what you already bring from sport, where the gaps are, and where to start.

  • Empower

    Empowerment Toolkit

    Coming soon

    Four modules built on the research: identity beyond sport, low-risk ways to start, country-by-country paperwork, and the financial basics athletes said they were never taught.

  • Empower

    Athlete Entrepreneurial Spirit and Mindset Training Kit

    Available

    Stories of athletes who built something beyond sport, a catalogue of online courses, most of them free, and a directory of books, podcasts and talks.

  • Connect

    Supporting Kit: Networks and Community

    Coming soon

    Where to go next: incubators, funding programmes and mentors across the partner countries, listed for people whose schedule is not a nine-to-five.

All outputs

From the blog

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