Outputs

A mixed-methods study of 100 athletes and 12 interviews in Poland, Türkiye, Belgium and Norway. It maps what athletes already bring to business, what they lack, and how the barriers differ by country.

A self-assessment of fifteen to twenty minutes that shows what you already bring from sport, where the gaps are, and where to start.

Four modules built on the research: identity beyond sport, low-risk ways to start, country-by-country paperwork, and the financial basics athletes said they were never taught.

Stories of athletes who built businesses after sport, a catalogue of online courses, most of them free, and a directory of books, podcasts and talks.

Where to go next: incubators, funding programmes and mentors across the partner countries, listed for people whose schedule is not a nine-to-five.