Athlete Entrepreneurial Spirit and Mindset Training Kit
For athletes who want to see how others made the move, and what to learn next.
PDF, 70 pages, English
Most readers of this kit will never raise a funding round, but many may open a club, a studio or a workshop. The stories were chosen for that range, from a small rowing club to a company sold to an international buyer, and every fact in them comes from a public source.
Alongside the stories come courses and reading, each tied to the mindset areas the assessment measures.
What’s inside
- Athlete stories
- Fourteen stories of athletes who built something beyond sport, each told in the same twelve parts, with the sources for every fact.
- Online courses
- A catalogue of 24 courses, most of them free, with suggested paths through them.
- Books, podcasts and talks
- A directory that opens with five resources to start with and includes resources for each partner country.
Where to start
Taken the assessment? Each part has an index by mindset area, so start with the areas where you scored red or amber. If not, pick three or four stories that look like your own situation: your country, your sport, your stage of career.
PDF, 70 pages, English
Led by Compass Academy
All outputs
Research
Research Report on Athletes’ Entrepreneurial Mindset
AvailableA mixed-methods study of 100 athletes and 12 interviews in Poland, Türkiye, Belgium and Norway. It maps what athletes already bring to business, what they lack, and how the barriers differ by country.
Assess
Entrepreneurial Mindset Assessment Tool for Athletes
AvailableA self-assessment of fifteen to twenty minutes that shows what you already bring from sport, where the gaps are, and where to start.
Empower
Athlete Entrepreneurial Spirit and Mindset Empowerment Toolkit
AvailableSixteen practical tools in four modules, from identity beyond sport to cash flow, each with a worked example and a worksheet.
Connect
Supporting Kit for Network and Community
AvailableA directory of support across Europe and the partner countries, searchable by need, stage, country and sport, and a step-by-step guide to building your own network.