Athlete Entrepreneurial Spirit and Mindset Training Kit
For athletes who want to see how others made the move, and what to learn next.
PDF, 70 pages, English
Most readers of this kit will never raise a funding round, but many may open a club, a studio or a workshop. The stories were chosen for that range, from a small rowing club to a company sold to an international buyer, and every fact in them comes from a public source.
Alongside the stories come courses and reading, each tied to the mindset areas the assessment measures.
What’s inside
- Athlete stories
- Fourteen athletes who went into business after sport, each told in the same twelve parts, the hard part included.
- Online courses
- A catalogue of 24 courses, most of them free, with suggested paths through them.
- Books, podcasts and talks
- A directory that opens with five resources to start with and includes resources for each partner country.
Where to start
Taken the assessment? Each part has an index by mindset area, so start with the areas where you scored red or amber. If not, pick three or four stories that look like your own situation: your country, your sport, your stage of career.
PDF, 70 pages, English
Led by Compass Academy
All outputs
Research
Research Report on Athletes’ Entrepreneurial Mindset
AvailableA mixed-methods study of 100 athletes and 12 interviews in Poland, Türkiye, Belgium and Norway. It maps what athletes already bring to business, what they lack, and how the barriers differ by country.
Assess
Entrepreneurial Mindset Assessment Tool for Athletes
AvailableA self-assessment of fifteen to twenty minutes that shows what you already bring from sport, where the gaps are, and where to start.
Empower
Empowerment Toolkit
Coming soonFour modules built on the research: identity beyond sport, low-risk ways to start, country-by-country paperwork, and the financial basics athletes said they were never taught.
Connect
Supporting Kit: Networks and Community
Coming soonWhere to go next: incubators, funding programmes and mentors across the partner countries, listed for people whose schedule is not a nine-to-five.